Business development from the field.
No content marketing, no listicles. Straight talk, cases and tools from live mandates — sorted by audience and topic.
15 posts.
What Is a Market Sprint? STRADANO's Entry Engagement
An engagement rarely starts well without a shared view of the bottleneck, target audience and KPIs first. Markt-Sprint is STRADANO's answer to that problem.
DefinitionWhat Is Market Traction? STRADANO's Core Promise
In motor racing, traction is the moment power turns into forward motion. Applied to sales: strategy turns into revenue. Here's what market traction concretely means at STRADANO.
DefinitionWhy Sales Outsourcing Works
Sales outsourcing is neither a cure-all nor a stopgap. It works very well in clearly defined situations — and fails reliably in others. What makes the difference.
InvestorsAccelerating GTM Across a Portfolio
Between a funding round and sustainable revenue, there are usually a few quarters in which capital burns faster than planned. Four levers that reliably shorten that transition.
InvestorsCommercial Due Diligence in Practice
Standard due diligence checks the balance sheet and cash flow. Sales potential, rarely. Four areas that are critical to any investment decision — but missing from most DD reports.
SportsCommunity as a Sales Strategy
A sports organisation's biggest sales asset is its own community. Four principles for real monetisation — without breaking that trust.
UniversitiesFrom Prototype to First Customer
Research becomes market — or it does not. Three transitions where most spin-offs get stuck, and what they need to do to get through them.
UniversitiesGTM for University Spin-Offs: A Practical Playbook
Standard GTM playbooks fit research spin-offs poorly. Six steps tailored to academic roots — and proven to work in practice.
StartupsGo-to-Market Strategies That Actually Work
Most GTM plans look great on a slide and fail in the market. Four patterns that make the difference — observed across sports, AI and fintech engagements.
EnterprisesMarket Entry Into Eastern Europe
Prague, Kraków, Wrocław are self-contained tech hubs with their own B2B culture. What German mid-sized companies get right — and what they reliably underestimate — when expanding into Eastern Europe.
SportsNew Paths in Sports Financing
Traditional sports financing no longer works for many organisations. Which new models are genuinely viable — and which ones only shine in the short term.
EnterprisesOpening New Business Lines — Operationally
Strategy workshops produce polished decks. What happens in the market decides whether they become operational reality. Four levers that reliably make the transition.
MittelstandSales in the Mittelstand: What Actually Works
Interim sales leadership in the Mittelstand isn't the right tool for every bottleneck. Three situations where it works very well — and three where it barely helps.
StartupsThe Sales Mistakes Young Startups Keep Making
Five mistakes almost every startup makes when building its sales function. With concrete examples of what happens if you make them — and what happens if you avoid them.
MittelstandSuccession & MBO Without the Drama
An MBO is one of the most complex handovers there is — and it rarely fails on the numbers. What commercial structuring really needs to deliver, beyond valuation and the term sheet.
Subscribe to BDM Insider.
Sign up for new posts — straight talk from real mandates, no filler. Sent via Brevo (EU hosting), unsubscribe any time.