From research to market — without losing the science.
Innovation happens in labs and lecture halls — but turning a prototype into a market-ready product is its own discipline. I bridge the gap between research and market readiness, from first customer validation through to first revenue.
Go-to-market and hands-on support for spin-offs.
Go-to-Market for Spin-Offs
From research idea to market strategy: a go-to-market plan that communicates what makes the innovation unique and targets the right buyers — industry players, startups or licensees.
Mentorship & Startup Support
More than pitch coaching: I work hands-on alongside founding researchers — from first customer validation through to first revenue.
Traction you can point to.
Founding Teams
Support making the leap from prototype to first paying customer.Transfer Projects
Commercialisation and go-to-market strategy for research results.BDM Insider — lessons from the field
No content marketing, no listicles. Concrete insights from live mandates.
From Prototype to First Customer
Why good research rarely fails on the technology — it fails on market access.
Go-to-Market for Spin-Offs
The roadmap from spin-off to first revenue.
Universities — what operators typically want to know.
How is go-to-market for a university spin-off different from a classic startup?
With spin-offs, the product is often technically mature, but market access is missing — market validation with real, paying customers rarely happens in a research setting. So I start with ICP definition, pricing hypotheses and first pilot customers, rather than building big funnels. Industry buyers, licensees and tech startups all follow very different sales logics.
Does STRADANO also support licensing models and technology transfer?
Yes. Licensing, selling to industry, and building your own go-to-market are three very different routes — each with its own sales methodology. I help you choose the right commercialisation path based on the specific research results, market readiness and team strengths.
What does mentorship offer beyond pitch coaching?
Pitch coaching is day one; after that comes customer acquisition, pricing negotiations, building out sales, and investor relations. I stay involved hands-on over several months — not just as a sounding board, but as a co-operator with my own experience building sales in both corporate and startup settings.
Book an intro call.
45 minutes, no pitch, no sales pressure. I want to understand where your sales are stuck today — and whether STRADANO is the right partner. If not, I'll say that too.