When sales stall, it's rarely the product.
I translate international sales, pricing and investor standards into real growth — and get operationally hands-on, instead of just handing over slides.
Good product. No grip in the market.
The product is strong, the team is fired up — but sales is spinning its wheels instead of gripping. Leads go cold, deals stall, the strategy stays stuck at deck stage. STRADANO delivers Market Traction: strategy and execution in one hand. Entry via the Market Sprint — focused, with clear KPIs.
Choose your starting point.
Six segments, concrete services, measurable results. Every audience has its own page with matching cases.
From the German market to international markets.
International standards, operationally translated — for German companies going abroad and for international companies entering the German market.
Straight talk from live mandates.
Cases, tools and frameworks from the field — no content marketing.
Accelerating GTM Across a Portfolio
Between a funding round and sustainable revenue, there are usually a few quarters in which capital burns faster than planned. Four levers that reliably shorten that transition.
InvestorsCommercial Due Diligence in Practice
Standard due diligence checks the balance sheet and cash flow. Sales potential, rarely. Four areas that are critical to any investment decision — but missing from most DD reports.
SportsCommunity as a Sales Strategy
A sports organisation's biggest sales asset is its own community. Four principles for real monetisation — without breaking that trust.
STRADANO in short.
What is market traction?
Market Traction is STRADANO's own category and the brand's core promise. In motorsport, traction is the moment power turns into forward motion. Translated to sales: strategy and execution in one hand, with measurable results — instead of deck recommendations that fizzle out without impact.
What is a Market Sprint?
The Market Sprint is STRADANO's named entry offer: a focused, clearly time-boxed sprint that gets GTM or sales questions moving with measurable KPIs — before a longer-term mandate starts. Suited to startups, the Mittelstand and portfolio companies.
Which audiences does STRADANO work with?
Six segments, each with its own service structure: startups (sales build-out, go-to-market), Mittelstand (sales outsourcing, interim sales leadership, MBO support), universities (spin-off GTM, mentorship), enterprises & corporates (business development, market entry), sports (marketing, sponsorship, community), investors (commercial due diligence, portfolio acceleration).
What does a mandate cost?
Pricing on request, because it's tied directly to the KPIs we define together. Compensation includes a performance component wherever possible. Skin in the game is in the contract — not a slogan.
Which regions does STRADANO work in?
Home base Saxony (Dresden, Leipzig, Chemnitz), Berlin, the eastern German states, nationwide remote-first. Direct connections to the Czech Republic and Poland. International reach backed by 13 months in Shanghai (Deutsche Bank) and eight years of cross-border business development.
Book an intro call.
45 minutes, no pitch, no sales pressure. I want to understand where your sales are stuck today — and whether STRADANO is the right partner. If not, I'll say that too.