Fans, sponsors, revenue — one growth engine.
Clubs, leagues, events and athletes are sitting on a strong brand — but monetisation and growth are rarely structured professionally. I bring business logic into the world of sport, hands-on.
Sports marketing, sponsorship and community building for sport.
Fan & Community Building
An engaged community is the strongest sales structure in sport. I build it systematically — with a clear monetisation strategy.
Sports Marketing & Sponsorship
Strategies that connect brands and sports organisations — with a real activation plan instead of logo stickers.
I'm revolutionising sports financing.
A new model for financing sport is in the pipeline. Stay tuned — and if you'd like to know more, get in touch.
Traction you can point to.
Sports Tech Startup
Starting point: A sports tech startup with a strong product, but no structured sales process and no investor narrative.
What we built: Full go-to-market build-out, community-led sales strategy, sponsorship structure and investor relations process.
Result: Revenue grew 8x in 20 months, premium clubs won as customers, over €600,000 in capital raised.
Merch & Collectibles Provider
Built a dedicated engagement community to drive better activation for their own product.BDM Insider — lessons from the field
No content marketing, no listicles. Concrete insights from live mandates.
Community as a Sales Strategy
How sports organisations monetise their community — without alienating it.
New Approaches to Sports Financing
Why classic sports financing is reaching its limits.
Sports — what operators typically want to know.
How do you monetise a sports community without alienating it?
By putting value before monetisation. First build genuine loyalty through exclusive content, experiences and a real say for members — then introduce selective premium offers, merchandise, affiliates and sponsor activations. I build community structures where monetisation feels like a meaningful extension of engagement — not a cash grab.
What does structured sponsorship offer over classic sponsor acquisition?
Classic sponsor acquisition often stops at a logo sticker. Structured sponsorship starts with a clear activation plan for the sponsor, documented reach and conversion metrics. Sponsors become partners instead of just funders — which today is a prerequisite for premium deals.
What is the sports financing model STRADANO is working on?
I'm currently developing a new model for sports financing that closes the gap between classic sponsorship, crowdfunding and investor capital — together with sports-tech partners. Details to follow; if you want to be involved early: book an initial conversation.
Does STRADANO work with individual athletes, or only organisations?
The focus is on clubs, federations, leagues and rights holders. For individual athletes, I typically work indirectly — through the club or management — or with athlete brands that have their own business model.
Book an intro call.
45 minutes, no pitch, no sales pressure. I want to understand where your sales are stuck today — and whether STRADANO is the right partner. If not, I'll say that too.