Growth that doesn't hinge on one person.
Do you run an established Mittelstand company — the backbone of German business, typically family-owned small and mid-sized firms — that wants to break into new markets, restructure, or manage a succession? I'm the external sparring partner who meets you at eye level, bringing industry knowledge and hands-on operating experience, not off-the-cuff recommendations.
Sales outsourcing & sales leadership for the Mittelstand.
Sales Outsourcing & Business Development
New markets, partnerships and revenue streams — built systematically, not on a whim. I take on your business development instead of just advising on it.
Interim Sales Leader
Need sales leadership at short notice? I step in as interim lead and take on responsibility until the right long-term solution is in place.
Management Buy-Out Advisory
An MBO is one of the most complex handovers there is — I guide the process from strategy through to closing.
Traction you can point to.
Wholesale Provider in the Technology Sector
Built the import and export business from scratch, including the launch of a leading Asian brand in the German B2B market.
Electronics Retailer
Built new product categories from a standing start to roughly €600k in annual revenue.Precious Metals Trader
Go-to-market for a non-digital, explanation-heavy product; sales set up from scratch.Specialist B2B Range Provider
Supported a management buy-out — from commercial structuring through to successful closing.BDM Insider — lessons from the field
No content marketing, no listicles. Concrete insights from live mandates.
Sales in the Mittelstand
What interim sales leadership can deliver — and where the limits of an external BDM lie.
Outsourcing sales — when it pays off
Make or buy: an honest decision guide for sales outsourcing.
Succession & MBO without the drama
What really matters in commercial structuring.
Mittelstand — what operators typically want to know.
When does sales outsourcing pay off for a Mittelstand company?
When new markets, product categories or segments need to be opened up, but the existing sales team is fully stretched running the current business. Sales outsourcing brings speed without the risk of a permanent hire, and fits particularly well when the growth phase is time-limited (market entry, new product line, succession transition).
What's the difference between an interim sales leader and a classic consultant?
An interim sales leader takes on operational leadership responsibility — pipeline, team, KPIs — and works in the engine room, not the workshop room. Consultants deliver recommendations; the interim implements them and is measured on the result. STRADANO prefers to work with a success-based component.
How does management buy-out support work in practice?
Three phases: commercial structuring (valuation, figures, synergies), negotiation preparation (argumentation, term sheet, risks) and closing support (negotiation, due diligence, contract signing). We support the buying management team in the MBO — the commercial perspective that lawyers and M&A boutiques typically don't provide.
Which industries are the best fit?
B2B-focused: industrial specialist ranges, wholesale & distribution (including import/export), explanation-heavy non-digital products, precious metals and electronics trading, machinery and plant engineering. Industry knowledge matters less than sales complexity — we bring the sales methodology, and work out industry specifics together.
Book an intro call.
45 minutes, no pitch, no sales pressure. I want to understand where your sales are stuck today — and whether STRADANO is the right partner. If not, I'll say that too.