Your product is done. The market won't wait.
You've reached product-market fit, but sales still isn't gaining traction? I step in as your external business development partner, build the structures you need to scale — and bring in the first deals myself.
Sales Build-Out & Go-to-Market for Startups.
Go-to-Market
I develop your go-to-market — from target audience through messaging to channel — and implement it together with you, rather than just presenting a slide deck.
Sales Build-Out
From your first sales process to a scalable structure: I build out sales operationally and bring in the first deals myself.
Lead Funnel & Lead Generation
A working inbound and outbound funnel that delivers qualified leads — not just traffic.
Traction you can point to.
Sport tech startup
Starting point: A sport-tech startup with a strong product, but no structured sales process and no investor narrative.
What we built: A complete go-to-market build-out, a community sales strategy, a sponsorship structure and an investor relations process.
Result: Revenue grew eightfold in 20 months, premium clubs signed as customers, and over €600,000 in capital raised.
OneBots
Starting point: An AI platform for sales automation — an innovative product, but unclear market positioning.
What we built: A GTM strategy, target customer segmentation, sales workflows and pilot customer acquisition.
Result: Brought AI sales workflows to the B2B market and won the first paying customers.
Fintech platform
Go-to-market and conversion optimisation — user acquisition scaled with structure.BDM Insider — lessons from the field
No content marketing, no listicles. Concrete insights from live mandates.
GTM strategies that actually work
What successful go-to-market plans look like — and where most of them fail.
The most common sales mistakes young startups make
What founders consistently underestimate when building out sales.
From pitch to repeatable process
How the first deals turn into a scalable sales structure.
Startups — what operators typically want to know.
When is the right time to build out sales in a startup?
As soon as you've reached product-market fit and the first deals can't just keep coming through the founders' network. Before PMF, building out sales rarely pays off; afterwards, it becomes the bottleneck. We usually start with a Markt-Sprint (STRADANO's named market-entry sprint) that sharpens your ICP, messaging and first outbound/inbound funnel — before you invest in sales hires.
What's the difference between an external business development partner and a sales hire?
An external BDM brings experience from multiple GTM iterations and doesn't take up a permanent headcount slot. We build the structure — sales process, pricing, funnel, first deals — and then hand it over to your team. You save time to first repeatability and the cost of an overly early senior hire.
How quickly do the first sales results show up?
Realistically, you'll see a first qualified pipeline and learnings on pricing within 8–12 weeks, and first closed deals within 3–6 months depending on your sales cycle. In the Markt-Sprint, we define the performance KPIs upfront — success is measurable, not a gut feeling.
Does STRADANO also support fundraising and investor relations?
Yes. We typically build the investor narrative and growth story in parallel with the sales set-up — you can see that in the sport-tech case (over €600,000 in capital raised, revenue up eightfold in 20 months). The GTM logic and the pitch story need to be consistent with each other.
Book an intro call.
45 minutes, no pitch, no sales pressure. I want to understand where your sales are stuck today — and whether STRADANO is the right partner. If not, I'll say that too.