One brand. One promise. One method.
STRADANO is not a classic consultancy. It's a business development platform that gets good products into the market — hands-on, performance-driven, regionally rooted and internationally experienced.
Strategy
Clear market positioning and audience definition.
Execution
Operational build-out and hands-on delivery.
Traction
Measurable results and market growth.
The motorsport passion is no accident: traction is the moment power turns into forward motion. That's exactly Market Traction — STRADANO's core promise and our own category: not analysing, but moving forward.
Sebastian Rohloff
Based in Dresden/Saxony — a home anchor that holds rather than pulls. I come from the field: Deutsche Bank with a stint in Shanghai (13 months), then corporate roles with an international focus, most recently Chief Growth Officer at a sports-tech startup.
What sets me apart from classic consultants: I was never just an analyst. I've built sales structures myself, won customers, raised capital and developed markets — including in Asia, where pace and directness mean something different than in German boardrooms.
STRADANO is the framework through which this experience benefits other founders and entrepreneurs — designed as a platform: further business development managers work regionally under STRADANO, each with the same commitment to execution over recommendation.
The path to traction.
No endless discovery process, no deck without consequence. From the first conversation to measurable success.
45-min intro call
Concrete proposal
Market Sprint (workshop + focus)
Performance KPIs
Mandate starts
Market Traction
Skin in the game isn't a slogan — it's in the contract. Compensation includes a performance component wherever possible. Pricing on request, because it's tied directly to the KPIs we define together.
As flexible as you need.
Situational and adapted to your needs: from an on-call sparring partner to an operational mandate to interim leadership. You decide how deep I go — I adapt the role and intensity to your situation, not the other way round.
Sparring partner
On call at your side — straight talk on strategy, pricing and sales whenever you need a second, honest opinion.
Operational mandate
I take on a clearly scoped GTM or sales project and deliver it with your team — hands-on, with a performance component.
Interim leadership
When it takes more: operational leadership on time — up to interim management, for as long as your growth requires it.
From Dresden, with international reach.
Home in the East, experience from Shanghai to the US — we think regionally and act beyond it.
Regionally rooted, built to scale beyond.
Active in six regions today. More tomorrow — further business development managers grow regionally under the STRADANO brand. Interested in a regional partnership? Get in touch.
What operators typically want to know.
What is a Market Sprint?
Market Sprint is STRADANO's named entry offer: a focused, clearly time-boxed sprint after the intro call, where we get the most important sales and go-to-market questions moving with measurable KPIs — before a longer-term mandate starts.
What does Market Traction mean at STRADANO?
Market Traction is STRADANO's own category and the core of the method. In motorsport, traction is the moment power turns into forward motion. Translated to sales: not analysing, but moving forward — strategy and execution in one hand, with measurable results.
How is STRADANO designed as a platform?
STRADANO is the framework in which regionally rooted business development managers work under one shared brand. Sebastian Rohloff is the founder; further BDMs take on mandates in their own regions with the same commitment to execution over recommendation.
Which regions is STRADANO active in?
Home base Saxony (Dresden, Leipzig, Chemnitz), Berlin, the eastern German states, nationwide remote-first. Internationally with direct connections to the Czech Republic (Prague) and Poland (Kraków, Wrocław). Plus international mandates drawing on Asia experience (Shanghai, 13 months at Deutsche Bank).
How does an intro call work?
45 minutes, no pitch, no sales pressure. I get a read on where your sales are stuck today, and I'll say openly whether STRADANO is the right partner. If not, I'll say that too. If it's a match, a concrete proposal follows, with the Market Sprint as the starting format.
Book an intro call.
45 minutes, no pitch, no sales pressure. I want to understand where your sales are stuck today — and whether STRADANO is the right partner. If not, I'll say that too.